LiftMaster Changes
Simplified product line, new accessories, and a better experience for everyone.
October 2025 LiftMaster Opener Deals
United Garage Door is rolling out exclusive October 2025 deals on the full line of LiftMaster openers, including contractor favorites, elite smart models, and brand-new premium series options.
Simplified Product Lineup
Streamlining choices for customers and easier installs for you.
- New Basic, Plus, and Premium tiers make it easier to sell and upsell
- Features build across the line – no more trade-offs
- Security+3.0® offers enhanced security and modernized features
Upgraded Accessories
- New remotes, keypads, and control panels
- Smarter setup, longer range, app-based pairing, and stronger security
- Enhanced protection against hacking and counterfeits for every touchpoint
Compatibility
Installation Support
- T-Rail installation process remains identical to the current product.
- Limit learn procedure remains identical to the current product.
- Smaller chassis design requires re-alignment of existing hanging brackets.
- Remotes and control panel ship pre-learned, consistent with current operators.
Key Differences
The LiftMaster Advantage
| Features |  |  |
|---|---|---|
| Warranty | Superior Warranty in Every Category | No Lifetime Warranties |
| Remotes | Three-Button in over 70% SKUs | One-button in over 70% SKUs |
| Chain Drive | Solid Chain | Sectional Chain |
| Rail | One Piece Rail | Sectional Rail + Extensions Required for 8’ & 10’ |
| Industrial Design | Metal Housing | Plastic Housing |
| Control Panel | Superior Control Panels | No Smart Control Panel® |
| LED Lighting | Superior LED Lighting | No Ring LED Lighting |
What Customers Want
Premium Features That Homeowners Love
Ultra-Quiet Operation
#1 requested feature
Belt drive with DC motor and soft start stop
Battery Backup
Top safety feature for 50% of buyers
Maintain access during outages
High Quality Lighting
Must have for 32% of buyers
Bright, energy-efficient lighting ideal for nighttime garage use
Smart Control with myQ®
Especially appealing to homeowners under 45
Open, close, and monitor from anywhere
Warranty
#1 trade up feature
Lifetime on motor
Built-in Camera
Easy trade up story for security
24/7 visibility for peace of mind
Smart Questions
Why and how to offer premium?
Basic openers get the job done — but homeowners want more. They’re looking for smart features, sleek design, and whisper-quiet reliability that fit their lifestyle. Lead with Premium and Plus models, and you’re not just selling an opener — you’re delivering an upgrade to their everyday life while boosting your bottom line.
- Do you have living space above or next to the garage?
- Whisper-quiet belt drive
- Are you concerned about power outages?
- Battery-backup reassurance
- Would you like to open or check your door from anywhere?
- myQ smart control
- Do you use your garage frequently throughout the day?
- Highest lifting force for heavy doors and frequent use
Upgrade Confidence
84% of customers upgrade when presented with premium alternatives. Your recommendation matters.
Professional Service
78% prefer professional installation—you're seen as the trusted expert.
Increase Profit Potential
Just shifting 25% of installs from Basic to Plus yields ~18% more revenue; 100% shift = ~135% uplift.