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Spring 2024 Dealer Support Tips to Aid Sales

United Garage Door is committed to providing our partner dealers with the best tools to grow their business and support the consumer.

Be Timely – Tax Refunds Are Coming

Both homeowners and corporations are poised to receive tax refunds in the coming months.

Tips to Know About Tax Refunds:

  • The average American gains nearly $3,000 in the form of a tax refund.
  • In the current economy, Americans are looking to save, yet still make home investments.
  • Homeowners want to know what improvement projects will yield the highest return when the home is sold.

When Talking About Using Refunds for Garage Doors, Consider Sharing Any of the Following:

  • Of all the improvement options to consider with tax refund dollars, the highest return on investment is new garage doors.
  • On average, a garage door recoups around 98% of its costs in improved home value.
  • Most often, when comparing other home improvement projects, investing in new garage doors allows you to make a valuable upgrade and maintain some refund for savings.

Benefits First – Carriage House Doors

When talking with homeowners about which door to select, carriage house doors are always a best option.

  • There is more profit for you because of the greater mark-up opportunity.
  • Carriage house doors provide the owner more options.
  • Carriage house doors offer a good/better/best pricing option.
  • The doors are beautiful when installed, giving you the best show once installed.

The Carriage House sales sheet is your best tool for promoting carriage house doors. When sharing the sales sheet, be sure to add:

  • Carriage House doors come with the following options for homeowners:
  • Insulation
  • Design patterns and configurations
  • Colors
  • Material options: vinyl overlay, fiberglass overlay, and wood overlay

Sales for Safety – Garage Door Safety

Every June, the International Door Association (IDA) and Door and Access Systems Manufacturers Association (DASMA) make safety a focus for garage door owners. This is a great segue into ensuring your customers’ doors are safe and potentially selling new items to enhance safety at their home or place of business.

Tips for Scheduling a Safety Visit and Talking Points to Share with Homeowners During Garage Door Safety Month:

  • Our garage doors see more action during the summer months, with kids in and out with friends, bikes, scooters, and evening playtime.
  • Teach kids how garage doors work, what the opener does, and how the safety sensors protect them.
  • Briskly sweep or use a hand-blower to clear the safety sensor areas and any corners or cobwebs that have built up over the winter months.
  • If the door doesn’t include a safety sensor function, recommend an upgrade that includes this life-saving function.
  • Check springs for rust, creaking, or other signs of degradation.
  • Check hinges and brackets for warping, cracking, etc.
  • Check the track for warping and lubricate as necessary.
  • Tighten screws and other hardware as an annual precaution.
  • Complete an overall aesthetic check, including any panel dents or other signs of structural problems.

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